What is UX design and how it works?
The UX (User Experience) design is to create a website thinking about your user, and that’s the most important thing because a user is your potential or actual client and your source of income.
Nowadays, everybody can create a website using different online platforms. You can do something easy and fast or even e-commerce. The problem is that most of the people don’t do it having in mind the user, and this could be the difference between success and failure.
For this reason, we are going to give you several simple points which you can follow to make a good experience for your users.
Adapt your website to your user
The first thing you must do is to imagine your potential user/users. How they are, what they like, their motivations and dreams, where they could work, how they know your web… If you have all this information (and you use it) you would make the perfect website for your potential user.
Good structure is an essential Search Engine Optimization (SEO) tactic, so good website structure also means a good service experience. Making a simple menu you are giving your users an easy way to find the information. When site navigation makes logical sense, people are more easily able to find what they’re looking for and spend more time on your helpful website, always remember not to over-structure your site.
Pictures not only show the visitor what you offer, also make them want to act. It is known that people like stylish and visual designs but, we’re not just talking about pretty pictures, we’re talking about a way to visualize information in a simple way that makes sense with your product and to the client.
Be organised when you are writing
Use short and easy sentences because they are faster and more attractive to users. Most of the people don’t really read the text on websites so if you need to communicate something, be clear and concise.
There are somethings that people think are obvious, but they don’t do it. For example a “go back” bottom is essential. Don’t consider anything settle, users can always make mistakes.
Another important thing is the contact page. It is supposed to be the most important part on a website so, Why do you put it as the last page on the menu? Think about it!
The search bottom is the fastest way to find something on a website. Give to the users this tool and they will have a better experience.
Have you ever visited a website to buy something and get angry because you don’t know how to do it? If you want a user making an action, tell them how to do it, step by step.
It is good to get potential customers but sometimes the user is on your website to place a booking or shop just once. Give them the option of buying as “invited”, otherwise they’ll (maybe) decide to buy in another place.
Statistics says that a high percent of people leave a website because it is slow. This point is one of the most important. So, you must work very hard on your website speed.
Those are just some point to consider. There are a lot of things that you can improve on your website to make the user experience better. Remember always make tests and investigate to be updated about new solutions.